The team opted on an innovative approach to replace the traditional binary, values-based approach with a responsive, evidence-based public health and wellness perspective. Instead of ‘good versus bad’ in technology use for children, the team seeks to support children to live well in today’s complex digital environment.
The team has also developed a set of design principles that focus on the needs of young children, their parents and how technology companies can create sustainable and trusted relationships with children as they grow.Â